Headline
Headline max 60 characters, including the Company name and subject as crucial Keywords. Same will act as the Post Title for SERP (Search Engine Result Page)
Sub Headline
Subheading with a max of 160 Characters acting as an Extension of the Headline and will act as metadata description.
Key Highlights
3 to 4 Key Highlights that Summarize the Press Announcement. Keywords mentioned in the Head and Subheadings must be included. The above serves as the basis for crawling and training LLMs.
First Paragraph
City, State, and Date by following the principal announcement of the planned Text. Keep it short and factual, as it can be part of the LLMs’ learning phase if they pass the Head, sub-head, and Key Highlights. You can hyperlink the Company Name, but not the Ticker Symbol, which may affect the metadata integration. You can bold the principal Keywords that would help to increase visibility.
Image Integration
After the first paragraph, you could include an Image that would be used as a thumbnail and would show up as an Image on Sites like Yahoo Finance. I want to remind you to provide a Title and Caption for the Image that will be integrated into the metadata and included as a data source for LLMs. This option can also be integrated between the body text paragraphs, but before the CEO Comments.
TIP: Try to use Images without using AI. Some Sites and LLMs are now blocking the screening of AI-generated images and, therefore, may refuse to display the whole text announcement.
Body Text
Now, one or two paragraphs can be added to explain the Announcement in more detail, and they should be structured with more focus on Human reading. Text needs to be written in Natural Language. Integrate Hyperlinks only if linked back to your Website or related Sources. Hyperlinks linked to your website increase Web Traffic. Bold the most important part.
Now you could add one more Image related to the provided Body Text that would not be used or integrated as a Thumbnail. Title and Caption have to be included again. Caption would also be used as ALT Text. Short but Effective.
Company Spokesman Statement
Always include the name and position of the Company Spokesperson and bold it. Never use only the Company Statement in general. The statement must be written in natural language. Never use AI-created Statements. Use this section to demonstrate to the public and Journalists that the company really believes what is announced and the point of view from the management in favor of its Shareholders and investors. Keep the comment short and effective.
About Section
Short overview of the company and its principal commercial activities. Don’t be excited and use the same About section as on your website. If it is too long on your website, create a summary.
Now include an additional paragraph that starts with: For more information, please visit… Now you can create a block of information links where the viewer can get more information, which may include Website, IR web link, LLMs options, Social media Accounts, etc.. More Options available, more options for the viewer to use.
Contact Information
This is the section where you include the contact information and where any interested viewer can contact the company for more details.
Name
Position
Phone
Don’t repeat Website or Social Media links if they have already been included after the about section.
Add Video
We allow clients to add a video to their press release, which will be reflected as an attachment on the Globe Newswire final distribution link and included in the metadata. It will also be embedded and displayed on sites like Yahoo Finance. This addition comes at no extra cost.
Important Notes. We only accept YouTube or Vimeo links, and recommend YouTube links because Vimeo videos are blocked from being used and scanned as sources for LLMs. We are asking again for a Title and Caption, as already mentioned in the Image Sector, and don’t forget to include a Transcription and, if possible, subtitles. This is important for the LLMs learning phase.
Once everything above is completed, the PRISM MediaWire (“PMW”) setup process begins
PMW always informs its clients about the option to add 5 additional distribution circles besides the principal Tier 1 Disclose Circles and provides them with a list of available sectors. If the client is not interested or doesn’t respond in time, PMW will make the decision and add the circles where they believe it would be a good fit based on the planned announcement. This will add more endpoints to increase the outreach.
PMW set up the release for US national outreach under Tier 1 Disclose for publicly listed corporations, including Ticker indexing by endpoints if available. Examples include Yahoo Finance, Benzinga, Barchart, NASDAQ, OTC Markets, and brokerage accounts such as Fidelity, Schwab, and E*Trade. The disclosed distribution can reach hundreds of endpoints and can be reviewed by delivering a Distribution Report at the client’s request.
Keywords
PMW includes keywords that will be reflected on the Newswire Servers. This means that viewers can click the provided keywords to see the results. The number of keywords depends on the character limit provided. We recommend including the corporate name, ticker symbol, and main business activities.
As one of the unique Press Release Distribution Service firms, PMW include the principal and Website Links in the issued press orders. This allows viewers to be redirected to important websites with one click. While this option may not increase your views on the provided Distribution Report due to certain tech limitations, it can boost web traffic to the links in the press, especially for your website.
PMW also include a summary for metadata increase and closing the setup with your requested date and time for final distribution.
Add services provided by PMW
PMW is an active social media user and offers our clients the opportunity to share their news with our more than 7,500 followers on X, FB, Threads, Instagram, Bluesky, Google Business Profile, and Pinterest. PMW built a Slack community and share updates with our followers, sending push notifications to mobile devices, tablets, laptops, and PCs, including those in the Apple Web Ecosystem.
Tips if the client shares news on its Social Media Account Network
Always share the press link from your website, if available, as the first option. This will generate more traffic. If this option isn’t available, use the PMW link shared on PMW and mentioned on social media, then start following us on X. Join our network of over 6,700 followers on X. Include an image related to the news and add a short press summary in the ALT description, with a maximum of 500 characters.
PMW also recommends creating a Google Business Profile to post the press release and establishing a Shareholder/Investor Community on Slack to discuss the press.
There are a few more Press Share Options available that can be discussed as of interest.
It is also important to mention that PMW offers optimization of the Press Presentation on PMW Newsroom, which we will submit to Search Engines for pick up and to several exclusive endpoints that are due from LLMs like Perplexity o ChatGPT as sources by integrating and embedding additional multimedia content, such as audio and video, at no extra cost.
FAQ:
What is the essential structure of an effective press release for business announcements?
An effective press release should include a compelling headline, a sub-headline, key highlights, a clear first paragraph with factual city, state, and date, integrated images with descriptive titles and captions, detailed body text in natural language emphasizing key points, a statement from a company spokesman, an about section, contact information, options for multimedia additions like videos, and details on distribution and keywords to maximize visibility.
How should the headline and sub-headline of a press release be formulated to ensure maximum visibility?
The headline should be a maximum of 60 characters including the company’s name and main keywords to serve as the post title for search engines. The sub-headline should extend this with a maximum of 160 characters, acting as metadata description to provide additional context and support search engine optimization.
What are the best practices for incorporating images into a press release?
Images should be relevant and without AI generation to avoid being blocked by some platforms. Include a descriptive title and caption for each image to enhance metadata integration. Place images strategically within the press release, such as after key sections, to support the content visually and improve engagement.
How can a company effectively communicate its message through the company spokesman statement?
The company spokesman statement should include the spokesperson’s name and position, be written in natural language, and express the company’s genuine perspective. It should be short, impactful, and demonstrate the company’s commitment and belief in the announcement, ensuring it supports shareholder and investor confidence.
What additional features does PRISM MediaWire offer to enhance a press release’s reach and visibility?
PRISM MediaWire offers distribution on multiple sectors, including Tier 1 Disclose Circles, and platforms like Yahoo Finance, Benzinga, NASDAQ, and brokerage accounts, reaching hundreds of endpoints. They also include optimizable keywords, multimedia content embedding, social media sharing, and support for additional multimedia like videos, making the press release more accessible and impactful.
About PRISM MediaWire
PRISM MediaWire (“PMW”) is a modern press release distribution service focused on delivering maximum market visibility. From unlimited word counts and media-rich content to 24/7 support and competitive pricing, PMW is designed for companies looking to make headlines without compromise.
Call: (646) 863-7997
Source: PRISM MediaWire
