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PRISM AdTech & Media Company Spotlight: Creative Realities Illuminates the Future of Experiential Design

In the fast-paced landscape of experiential design and technology, Creative Realities Inc. seamlessly integrates the physical and digital realms in creating immersive experiences that captivate audiences across various industries.

NEW YORK, NY, December 16, 2023 Creative Realities specializes in interactive displays, immersive retail solutions, and cutting-edge content creation to reshape how individuals connect with brands and spaces. With a commitment to innovation and a client-centric approach, the company continues to redefine the possibilities of experiential design, spanning across industries ranging from retail to museums. This interactive digital marketing technology provider is featured in the recently launched PRISM Emerging AdTech & Media Index.

Financial Highlights

In November, the company reported its Q3 fiscal year 2023 financial results which exceeded revenue and gross profit consensus estimates but missed on EPS. Quarterly revenues came in at record levels of ~$11.6M. Gross profit margins were around 46%, which was 6% higher than the previous year. The cash position increased by $6.8M from the start of the year and is now $8.4M. The company net debt is also $8.4M. As for the company outlook, Creative Realities anticipates Q4 revenues of $15.8M -$17.8M, FY2023 revenue of $46.8M – $48.4M and FY2024 revenues of $60M -$80M. 

Company CEO Rick Mills stated on the Q3 earnings call, “Revenue growth continues to be driven by the fastest rate of new customer acquisition that the company has ever experienced. We are experiencing wins in CRI key verticals such as retail, digital out-of-home ad networks, foodservice, sports and entertainment venues and media contracts. With an RFP win percentage that approximates 70% over the past 12 months.”

Stock Metrics and Notable Moves 

Creative Realities is a nano cap stock with a market cap of $20.8M. It is currently trading at $2.00, which is close to the low end of its 52-week range ($1.22 – $4.00). The 3-month average trading volume is approximately 36K shares. Over the past month, the stock has traded up ~1% and YTD is up ~13%.

The most recent trade-off occurred in August sending shares down 36%, which was likely due to the company’s announcement of a $6M public offering. The offering closed shortly after the announcement and the company successfully met its goal of reducing its debt. Share price has remained relatively flat since the offerings close. 

Recent News

Most recently, Creative Realities teamed up with Black Rifle Coffee to provide digital signage solutions to help streamline ordering, optimize transactions and create overall efficiency. In its next phase of working with the coffee company, CREX intends to craft a design-forward solution that enhances the retail side of the business, driving revenue by incorporating the brand’s sought-after merchandise portfolio. 

Furthermore, Creative Realities is a participant in the airport retail market as it recently announced its collaboration with Paradies Lagardère, who operates specialty stores, restaurants and bookstores in airports, hotels, and other locations throughout the United States and Canada. Creative Realities is designing and installing its digital screens & LED walls across the 700 retail and restaurant Paradies locations strategically positioned across more than 90 airports, in North America. 

As we continue to progress in technology that translates over to advancing digital marketing efforts, Creative Realities will continue to pursue its mission to illuminate the path toward immersive, engaging, and boundary-defying experiences that captivate audiences and redefine the very essence of consumer interaction.

About PRISM MarketView:

Established in 2020, PRISM MarketView is dedicated to the monitoring and analysis of small cap stocks in burgeoning sectors. We deliver up-to-the-minute financial market news, provide comprehensive investor tools and foster a dynamic investor community. Central to our offerings are proprietary indexes that observe emerging sectors, including biotech, clean energy, next-generation tech, medical devices and beyond. Visit us at prismmarketview.com and follow us on Twitter.

By Ashlee Vogenthaler

PRISM MarketView does not provide investment advice.

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