TORONTO, Sept. 24, 2025 – PRISM MediaWire (Press Release Service – Press Release Distribution) – Ultrack Systems Inc. (OTC: MJLB) (“Ultrack” or the “Company”), through its wholly owned subsidiary Better Pets (Better Health Sciences for Pets Corp.), is pleased to announce that it has officially secured a Canadian federal trademark registration for its “Better Pets” brand, while simultaneously advancing its pending U.S. trademark application with the United States Patent and Trademark Office (USPTO).
The Canadian trademark (Registration No. TMA1339765, effective August 15, 2025) grants Better Pets the exclusive right to use the ® symbol across Canada for the next ten years, renewable in 2035. This legal protection safeguards the Company’s brand across physical retail, e-commerce, and social media platforms, providing a strong foundation for both domestic and international expansion.
“This milestone ensures that our brand is fully protected nationwide, and it reflects our long-term commitment to growth, innovation, and trust with our customers, partners, and investors.”
Reno Calabrigo, President of Better Pets
Importance of Trademark Protection in the Pet Industry
The global pet care market surpassed $270 billion in 2024 and is projected to continue growing at a rate of more than 6% annually (Grand View Research). Canada and the U.S. account for a significant share of this demand, with consumers increasingly seeking trusted, regulated, and recognizable brands.
Trademarks play a crucial role in:
- Securing retail and distributor relationships by eliminating risks of product confusion.
- Protecting online sales channels, where infringement and knock-off products are standard.
- Enhancing brand equity, making companies more attractive to investors, strategic partners, and potential acquirers.
In both Canada and the U.S., trademarks are one of the most valuable forms of intellectual property in consumer products, particularly in competitive markets like pet wellness and grooming.
Advancement of U.S. Trademark Application
On August 27, 2025, Better Pets filed a formal response to the USPTO for its U.S. trademark application (Serial No. 97929972). This response included:
- Refined Scope of Goods: Limited to non-medicated grooming and cosmetic care products (Class 3), such as shampoos, conditioners, paw balms, sprays, and hemp-derived products (≤0.3% THC).
- Regulatory Alignment: Adjustments made to ensure compliance with the Controlled Substances Act (CSA) and the Food, Drug & Cosmetic Act (FDCA).
- Trademark Disclaimer: Exclusive rights to the word “PETS” are disclaimed to narrow the scope and strengthen registrability.
- Legal Positioning: Arguments submitted to overcome USPTO’s initial refusal based on “likelihood of confusion,” highlighting the widespread use of the term “Better” in the industry and clear distinctions in sound, appearance, and commercial impression.
The USPTO is expected to review the filing within the next one to two months. If accepted, the application will be published in the Trademark Official Gazette, a critical step toward securing complete U.S. registration.
“By securing intellectual property rights in both Canada and the U.S., we are protecting long-term value for our customers, partners, and investors. This trademark is more than a legal formality—it’s a signal that Better Pets is building a sustainable and defendable brand in the multi-billion-dollar pet care market.”
Reno Calabrigo, President of Better Pets
Looking Ahead
With its Canadian trademark secured and its U.S. application advancing, Better Pets will provide additional product updates and strategic roll-out plans in the coming weeks, including details on upcoming launches from its seven-product roster and further expansion into key distribution channels.
About Ultrack Systems Inc
Ultrack Systems Inc. (OTC: MJLB) is a technology and logistics innovator focused on digital marketing, smart infrastructure, and operational scale across healthcare, transportation, and enterprise verticals. The company enables growth through turnkey branding systems, digital outreach, and strategic partnerships.
Safe Harbor Statement
This Press Release may contain certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The Company has tried, whenever possible, to identify these forward-looking statements using words such as “anticipates,” “believes,” “estimates,” “expects,” “plans,” “intends,” “potential” and similar expressions. These statements reflect the Company’s current beliefs and are based upon information currently available to it. Accordingly, such forward-looking statements involve known and unknown risks, uncertainties, and other factors which could cause the Company’s actual results, performance, or achievements to differ materially from those expressed in or implied by such statements. The Company undertakes no obligation to update or advise in the event of any change, addition, or alteration to the information contained in this Press Release, including such forward-looking statements.
Investor Contact:
Email: info@ultrack.ca
Websites: ultrack.ca, mybetterpets.com
X: @UltrackI
Source: Ultrack Systems Inc.
